Time: 1030 – 1100 hours
Registration
Time: 1100 – 1105 hours
Introduction Of Inkspell Mar-Tech Fest
Ice Breaker Session
Time: 1105 – 1105 hours
Special Address 1
CONTENT MARKETING – MAKING IT WORK FOR YOUR BUSINESS GROWTH
- How to write a great text content piece that can intrigue your consumer base
- How to make blogs work for you
- How to work with publishers to ensure your marketing success
SPEAKER: Juhi Garg | Co-founder | ED Times
Time: 1115 – 1130 hours
Announcement of Awards
Time: 1130 – 1150 hours
Keynote Address
IS YOUR BRAND MARKETING TRULY INCLUSIVE?
The Impact of Marketing on Society and Culture: Embracing Diversity, Equality and Inclusion
SPEAKER: Rahul Kaushal – Head Commerce and Marketing, Casio India
Time: 1150 – 1205 hours
Announcement of Awards
Time: 1205 – 1215 hours
TEA BREAK
Time: 1215 – 1305 hours
Panel Discussion
MARKETING IN WEB 3.0 – FUTUREPROOFING BRANDS IN A COOKIELESS WORLD
- Ensuring transparency and ethics in your data sourcing
- Embrace the cookieless future by adapting to new methods of managing customer data
- Transitioning from the multi-touch attribution paradigm to a future-proof decision strategy aligned with user privacy
- Make “Meaningfulness” key to your customer relationship
- Update technology and tools constantly to adapt and respond to the everchanging digital environment
MODERATOR: Siddharth Asthanam |Director – BD |Collectcent
SPEAKERS:
– Anil Kumar Singh | Head – SEO & Organic Growth |HT Digital Streams
– Kaustav Mukerji |VP Global Marketing |Maison D’ Auraine
– Nidhi S Mittal |Head of Marketing | JioSaavn Brand Solutions
– Sachin Vashishtha | Director & Head – Digital Marketing | Paisabazaar.com
– Sai Thota | Head- Digital Marketing | Ferns N Petals
– Sugato Banerji | Corporate Head – Marketing | DishTV India
Time: 1305 – 1315 hours
Q&A + Audience Interaction
Time: 1315 – 1340 hours
Announcement of Awards
Time: 1340 – 1400 hours
Special Address II
ROLE OF CTO IN BUILDING FIRST PARTY DATA STRATEGY
SPEAKER: Paritosh Jauhari | CTO | Successive Technologies
Time: 1400 – 1445 hours
NETWORKING LUNCH
Time: 1445 – 1500 hours
Announcement of Awards
Time: 1500 – 1515 hours
Special Address II
REIMAGINING CONTENT CONSUMPTION WITH GAMIFICATION
- Create hyper-personalized engagement with customers through edgy and innovative marketing strategy with gamification
- Apply In-Game Advertising Strategies to the Metaverse
SPEAKER: Bharath Vaidyanathan |Director – Marketing | Swiggy
Time: 1515 – 1540 hours
Announcement of Awards
Time: 1540 – 1600 hours
Special Address III
ACHIEVING REAL – TIME CUSTOMER ENGAGEMENT AT SCALE
- Leveraging the Power of Communities
- Diversify content to fuel customer engagement and increase reach
- Track your progress and measure results with AI and analytics
SPEAKER: Gaurav Gupta | Head of Brand Solution | Momspresso
Time: 1600 – 1610 hours
TEA BREAK
Time: 1610 – 1630 hours
Announcement of Awards
Time: 1630 – 1700 hours
Fireside Chat
ALGORITHMS AND THE FUTURE OF DIGITAL MARKETING
- What marketers tend to focus on, and why they need to learn about how algorithms differ between platforms
- Optimizing your marketing for algorithms and platforms you’re engaging with
- How digital influencers and algorithms negotiate influence on Instagram
- How marketers can arrive at a path to ascertain the content success
- How to beat the algorithms
SPEAKERS:
Ankoor Dasguupta | Business Head – Content Marketing | Arm Worldwide
Yogin Vohra | Associate Director – Digital Marketing |Zee5 global